The Rise of Object Recognition Tables in Customer Experience Centres
Written by Chris Avis | May 16, 2025
WHAT IS AN OBJECT RECOGNITION TABLE ?
It’s a large interactive screen lying flat as a table - that’s not just interactive through finger-touch, but also can be triggered by objects and shapes. This allows marketeers to devise apps where a user can pick up a specific product or model and use this to trigger the experience.
Why use an Object Recognition Table ?
In a Customer Experience Centre, visitors expect, not just to be impressed, but to be involved. The days of static displays and one-directional storytelling have given way to something more dynamic, more intelligent, and more personal.
Object recognition tables aren’t just eye-catching centrepieces, they’re powerful tools that transform the way information is delivered, making it relevant and easy to absorb. Whether it’s a model, a branded token, or a functional demo piece, a physical 3D object becomes a trigger to launch a rich digital narrative on screen.
How does it compare to a standard touch screen Table ?
Now everyone already expects to be able to touch a display - but there’s something compelling and unusual about a physical product driving its own digital story.
Object recognition taps into that curiosity. It adds a new dimension to the simple fact that people love to explore and discover through touch.
How does it work ?
To turn a simple physical object into a tailored portal for content, you need a highly specialised touch surface that’s able to recognise shapes.
You then either program your shape, or apply a shaped sticker to the object and tag it the appropriate content.
At DVSI we have been supplying these specialised surfaces and helping clients create these immersive and engaging applications - using multiple objects and devices to create unique experiences.
How do customers react ?
People lean in. They ask questions. They stay longer. And most importantly, they remember what they experienced.
— Chris Avis, Experience Design Director, DVSI
DVSI creates environments that empower people to engage, learn and connect in more meaningful ways.
Explore www.dvsi.com/work, or Contact Us to start a conversation.