Employee Brand Immersion

Walmart, Bangalore

With truly globalised and distributed workforces, back office employees may never have the chance to directly experience their employer’s brand or products first hand.

So DVSI was commissioned by Walmart India to create a dedicated facility to bring the history, culture and ambition of the international Walmart organisation to live.

The ‘Spark Square’ Centre features an interactive history gallery, a retail vending experience, a dynamic projection wall (detailing their mobile app world) and a centrepiece custom 10-seater ‘sushi-rail’ that circulates 3D printed items and NFC enabled tablets to showcase their highly integrated supply chain.

The centre has its own presentation secure theatre and multi-camera conferencing allows remote participants to join the tour.

The success of the facility won Walmart a coveted Brandon Hall Communications Award and earned DVSI a further commission to create a mobile version of the centre for company events and trade shows.

BAck office staff need the opportunity to experience their employer’s brand and products too…

THE USER JOURNEY

The Welcome Experience

Visitors are asked to download to their phones a special DVSI created “Passport App”, which provides a taster for the experience ahead..
The History Wall

An interactive gallery showcase of 65” portrait displays telling the step-by-step story of the Walmart Brand.
The Interactive Wall

A whole wall as a dynamic interactive surface. Users touch e-paint based interactive icons to drive the projected narrative forward.
The 'Scan&Go' Retail App

The user scans different virtual products using a mobile phone and is able to build a tailored shopping list for direct home delivery…
The Sushi Table

A large 10-seater sushi-rail experience, where different 3D models use NFC on an integrated tablet to drive a dynamic projection experience.
The Matrix

Giving visitors the chance to explore a set of Walmart case studies, using a circular touch screen a large mosaic presentation wall.