Tips for Using Virtual Reality in Corporate Environments
Written by Richard Cobbold | October 1, 2025
Virtual Reality offers fantastic visualisation possibilities for corporate sales teams. Give your customer a headset and let them experience your proposal in glorious full 3D. However VR has struggled to break-through in the corporate experience market; here’s why:
► A successful sales pitch takes your client on a journey. But put someone in a headset, able to go whichever direction they choose, and suddenly that journey narrative is lost. You’re busy talking about your product’s awesome design lines, whilst your customer is quietly looking the wrong way into some dark virtual corner
► Sales pitches tend to involve more than one customer. Getting them to take turns in the headset wastes valuable momentum. Equally attempting to get them all to the right place in separate headsets will quickly feel like herding cats.
► That’s not to mention the difficulty of getting a senior decision maker into headset in the first place. It’s an awkward feeling being thrown your own disconnected world. Losing real world awareness makes people uncomfortable – even before the stress of being all thumbs with the tech…
So what is the answer to successful VR corporate adoption ? Here’s a few tips:
► If possible lose the headset. Nobody likes wearing them and definitely nobody likes sharing them. To get true ‘wow factor’ you want to deliver the virtual environment as a group experience. That means creating immersive spaces – spaces where teams come together, follow the narrative as one group and carry each other along.
► Immersive environments come in all shapes, sizes and budgets. There’s everything from the full 360 IGLOO dome, to curved 180 degree walls and ‘step-in’ LED 3-sided caves. So think outside of the headset, a walk-in experience delivers the punch at a group level - and doesn’t have to blow the budget.
► Finally a virtual world needs a virtual host. At DVSI we use a product called VR Manager, where the host drives the VR experience from an iPAD. Guiding the viewer (or multiple viewers simultaneously) as they move through the virtual world. This puts the sales narrative firmly back into the hands of the host and ensures all the key elements are properly highlighted. ‘VR Manager’ is particularly useful for headset delivery, but also a valuable tool for the immersive space.
For more information on Virtual Reality and Immersive Spaces, contact us through the enquiry form below.
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